Hello dear
Welcome To Gold Rush Subaru
At Gold Rush Subaru, located in Auburn, CA, the commitment to customer satisfaction stands at the forefront of their mission. With a team dedicated to providing a stress-free car buying experience, they prioritize genuine care and transparency. Customers rave about the attentive staff, from knowledgeable sales representatives like Jess and Bill to supportive finance experts like Aaron. Personal touches, like thoughtful recommendations and comprehensive vehicle walkthroughs, create a welcoming atmosphere that feels more like a community than a dealership. Whether you’re a first-time buyer or a seasoned car enthusiast, Gold Rush Subaru ensures you leave feeling valued and well-informed—an experience that fosters loyalty and trust.
About
Gold Rush Subaru
Welcome to the vibrant world of Gold Rush Subaru, a renowned automotive dealership located at 670 Grass Valley Hwy, Auburn, CA. This dealership sets itself apart not only through its impressive lineup of Subaru vehicles but also via its unwavering commitment to customer satisfaction that resonates throughout every transaction.
From the first moment you step onto the lot, you'll feel the welcoming atmosphere. The genuine care exhibited by the staff shines through in each customer's experience. Take, for instance, the praise echoing from Cat L., who described her car buying experience as "the best" she's ever had. She appreciated the stress-free process facilitated by team members like Anna and Alex—professionalism paired with a caring demeanor.
- Outstanding Customer Service: Each interaction at Gold Rush Subaru showcases their dedication. Customers repeatedly mention positive experiences with staff members, like Bill, who helped Natasha find her ideal car without any pressure. The friendly attitudes and willingness to listen to individual needs truly make a difference.
- Knowledgeable Staff: The knowledge of the team, including the likes of Jess Jasper and Jesse, ensures that all questions are answered, and customers leave informed and satisfied. As Amanda Mart noted, their expertise eases the minds of first-time buyers, making the process feel "easy breezy."
- Community-Focused Approach: Their commitment extends beyond sales. Both Pamela Keeshan and Daniel Maselli highlighted the supportive nature of the team not only during the purchase but well beyond, making them feel valued and supported long after they drive off the lot.
At Gold Rush Subaru, the mission transcends just selling cars; it's about creating an unparalleled experience. This holistic approach to customer service creates loyal patrons who eagerly recommend the dealership to friends and family. Whether buying a brand new Subaru Crosstrek or a reliable used Forester, the team at Gold Rush ensures that every step is enjoyable and informative.
In conclusion, Gold Rush Subaru is not merely a dealership; it's a haven for those looking to embark on a great journey with a vehicle they can trust. As you explore the vibrant selection of vehicles available, rest assured that you’ll be treated with integrity, warmth, and respect at every turn. Come visit them today, and experience the joy of car buying done right!
Book a table
Make A Reservation
“ Anna and Alex were both so wonderful. Anna made the entire process stress free and enjoyable. Alex was very helpful and patient. I did not feel rushed or pressured by anyone. This is the best car buying experience I have ever had and I highly recommend Gold Rush Subaru to anyone who is looking to purchase a car. I purchased a used Forester yesterday after having my vehicle totaled after being rear ended. I felt carefully taken care of and valued by all staff. Everyone is so genuine and helpful and I look forward to purchasing from Gold Rush Subaru in the future. ”
“ Everyone at Gold Rush Subaru was wonderful. Starting with Jessica Jasper who was so helpful with my selection of my brand new Subaru Crosstrek. She was great to work with during the sale and with questions I had afterward. Aaron in finance was excellent. He walked me through all the details and answered my questions. Jessie was so very helpful and knowledgeable about the features of my new car. And, Max in service was also fantastic.... when I unfortunately damaged one of my tires. I would definitely recommend Gold Rush Subaru to anyone with or interested in a Subaru. ”
“ I stopped by Gold Rush on a whim on my way to another dealership. I had no intention of purchasing a Subaru, but wanted to quickly look at the Crosstrek before I headed over to get the car I was looking at elsewhere. Enter Bill. Bill was warm, personable, and so low pressure. He listened to my needs and what I was looking for and made recommendations. It’s clear that he is passionate about his job and the brand! The visit was so exceptional that the next day I returned to buy my new Solterra! Bill worked with Rich to explore every possible avenue to get me within my budget. I never once felt pressured, and I made my purchase feeling fully informed and comfortable. I couldn’t be happier with my experience, and I have family members now talking about getting new cars from him as well! Edited to add that they also won over my 9 year old and dog with the hot chocolate and fun swag! ”
“ Nobody likes the car buying process but when you find a car dealership that does it the right way with full transparency, it makes it much easier. When we came to end of our Ascent lease, we were torn between the new Forester and the BMW SUV. Enter Jim Sturgis. He listened to our needs, found the perfect Forester, answered all our questions and greeted us with a smile when we came in to drive and sign. Jessica also greeted us with a warm smile and made sure we had everything we needed and all our questions were answered. Jesse provided an amazing walkthrough car delivery to get all our phones connected to the car and show us all the new gadgets on the 2025 (including turning off some of the alerting features we don't like). Alex made signing the paperwork a breeze and it felt like we were in and out very fast! Unlike any car purchase we have ever had! From the bottom of our heart, thank you Gold Rush Subaru! We are happy customers. ”
“ Jess Jasper at Gold Rush Subaru is an absolute angel. She made the car buying process so easy breezy. As a first time car buyer I was definitely anticipating a stressful day, but Jess made the whole experience feel calm. She answered all of my questions and made sure I understood all of the paperwork. I will be recommending both Gold Rush Subaru and Jess to everyone I know. ”
“ Purchased a used vehicle from Gold Rush this past weekend, my first dealership experience. Jess Jasper was so patient and kind, answering all of my questions and keeping me informed throughout the entire process. The sales manager was wonderful as well, explaining everything in full detail. It wasn’t overwhelming at all. Happy I stayed local too. I love my car. ”
“ Simply put, the entire crew here was absolutely amazing. Amy at reception was fantastic helping find me somebody to do a test drive with even while they were extremely busy. Mike, Jess, Robby and Alex were also all great to work with. They all are friendly, professional and made the whole buying process much less stressful. They had great communication and were able to answer all the questions we had. Thank you all for your help! ”
“ I purchased a 2024 Subaru Forester Wilderness from Gold Rush Subaru, and the experience could not have been more pleasant. Mike was a huge help as I was shopping around for my dream car - knowledgeable, straightforward, and kind. He was quick to answer my many questions via text, and I never felt like I was bothering him. The purchasing process was easy and stress-free. Shoutout to Brian for making the paperwork process easy as well, and going the extra mile to ensure we got the best deal. Gold Rush Subaru has a customer for life. ”